About Jeff
I can help you grow your brand's reach and impact
I provide digital media advisory services for brands, social enterprises, tech start-ups, and media companies that drive impact between what people watch and what they do.
I work with brands, tech start-ups, and media companies as a product head helping with strategic planning, marketing technology evaluation strategy and implementation, content development, DTC product launch, social media marketing, and digital advertising.
I have extensive experience in helping clients increase their revenue by creating awareness and engagement across TV and digital media. I've worked on projects that enabled the monetization of emerging streaming and on-demand TV platforms with clients including Warner Bros, Comcast, DIRECTV, DISH/Sling, and Charter/Spectrum.
I focus on brand building, content creation and strategy, data management and measurement, media analytics, marketing technology platform evaluation, and the establishment and monitoring of marketing processes and operational metrics.
Do you have a new or existing business and want to get my thoughts on how to grow your audience and revenue? Book a consultation with me here:
More about Jeff Hallstead
Jeff is a media executive with experience in using media and entertainment data to develop insights that drive audience growth and consumer demand.
DTC business creation and launch: Pour Les Femmes
Most recently Jeff led the digital transformation and growth of sleep/loungewear company Pour Les Femmes where he relaunched the direct-to-consumer business and grew DTC revenue over 4x in the first year. Jeff led the global expansion of the brand which now has customers in over 50 countries with a focus on the US, the UK, the EU, Australia, and Canada.
Integrated Marketing
Jeff created the marketing function for Pour Les Femmes which included the development, implementation, and ongoing oversight of the social and paid media strategy on Facebook, Instagram, Twitter, LinkedIn, and YouTube.
Brand Partnerships
Jeff initiated and developed partnerships with marketplaces including NBCUniversal Ad Sales to launch Pour Les Femmes on the new NBCU Shoppable TV platform. He partnered with NBCU producers on branded content opportunities across NBCU media platforms including E! Daily Pop and Telemundo, driving both awareness and conversions. Jeff managed the relationship with brand partner Mastercard Europe which included the creation of a co-branded awareness ad campaign in the UK, France, and Ireland which drove over 250K views to the website and introduced the brand to new customers in these markets.
Content Strategy, Development, and Distribution
Jeff produced and directed an original series on sustainability and slow fashion called Pillow Talk, which featured host Robin Wright speaking to guests including Jamie Lee Curtis, Chelsea Handler, and Amber Valletta. Jeff launched the series on a new monetized YouTube channel and also as a podcast on channels that include Apple iTunes and Spotify.
Social Impact
Jeff created and is a co-founder of the Pour Les Femmes Foundation, a 501(c)3 public charity founded to advance the mission of the Pour Les Femmes brand.
The Foundation focuses on developing partnerships with micro, small, and medium enterprises (MSMEs), particularly those in developing countries that are women-owned and provide safety and support for those in vulnerable situations. Pour Les Femmes Foundation provided funds to rebuild the GiveWork sewing and training workshop in Goma, DRCongo, and for the Congo Peace School in Bukavu, DRC.
Jeff led the PR launch of the Foundation during UNGA week in New York City in September 2022 which included a private event at GoalsHouse/Tavern on the Green sponsored by Salesforce and also a panel event at the Clinton Global Initiative with welcome remarks by Secretary Clinton.
In 2023, Jeff worked with Pour Les Femmes Foundation co-founder Robin Wright and Jack Dorsey's #startsmall team on a $250,000 grant for the Pour Les Femmes Foundation to support women and children in conflict regions of Eastern Congo. Jeff visited the Eastern DRCongo in April to see the Congo Peace School for himself and meet with leaders, faculty, and students.
Jeff leads the partnership strategy for the Global Give Back Circle, a Mastercard Foundation partner in Kenya which launched at the Clinton Global Initiative in 2011. Global Give Back Circle is Kenya’s largest gender-based, mentorship, education, and employment readiness program. Global Give Back Circle envisions a world of gender equality driven by the economic empowerment and give-back ethos of at-risk adolescent girls.
Further Background
Jeff started his media career as a strategy consultant at Viant helping clients such as Sony Pictures Entertainment and Diago/Burger King develop, build, and launch new digital media initiatives. As an alum of Nielsen, WPP/Kantar Media, and Comscore, Jeff has helped launch Linear, VOD, and Advanced TV measurement capabilities that connect national and local Automotive, CPG, and Political advertisers with targeted, addressable, and cross-platform audiences.
Jeff led partnerships with all the major U.S. MVPDs including Comcast/Xfinity, DIRECTV/AT&T, Dish/Sling, and Spectrum to provide custom TV measurement and insights that reduce subscriber churn, enable targeted ad sales, and support content acquisition, programming, and marketing decisions.
With the rise of premium on demand (PVOD), Jeff consulted with Hollywood research firm ScreenEngine to provide intelligence to clients including Sony Pictures, Universal, Warner/HBO, Lionsgate, Paramount, and Amazon Studios measuring the interest and intent to purchase theatrical movie titles and the likelihood post-purchase of recommending the film on the PVOD or SVOD platform to others. The results of these tracking studies drove marketing decisions across traditional and digital ad platforms including Facebook, Instagram, TikTok, YouTube, and Twitter.
Jeff is a graduate of the University of Virginia and has an MBA from USC’s Marshall School of Business. Jeff spent an undergrad year studying at Sciences Po-Paris and the Sorbonne-Paris IV and speaks French. He's an avid sailor, world traveler, and lifelong learner. He's active in his community and co-founded a 501(c)(3) community-based organization that works to advocate for climate action and sustainable cities.