There has been a recent growth in FAST (free ad-supported streaming TV) and AVOD (ad-supported video on demand) channels. These channels, which are similar to traditional TV networks, offer free streaming TV content that is supported by advertising. This allows viewers to access a wide range of TV shows and movies for free while providing a revenue stream for the channels through advertising.
One of the reasons for the growth in FAST and AVOD channels is the increasing popularity of streaming TV. With more and more people cutting the cord and moving away from traditional cable and satellite TV, there is a growing demand for free streaming TV content. FAST and AVOD channels are able to meet this demand by offering a large selection of TV shows and movies that can be streamed for free.
Another reason for the growth in FAST and AVOD channels is the availability of ad-supported streaming platforms. In the past, it was difficult for FAST and AVOD channels to distribute their content and reach a large audience. However, the growth of platforms such as Roku, Amazon Fire TV, and Tubi has made it easier for these channels to distribute their content and reach a large audience. For programmers and other video producers that want to create and monetize streaming channels for delivery on smart TVs and connected TV devices, Wurl provides the network infrastructure to help its programming partners build and monetize their own channels for distribution across streaming platforms.
Additionally, the growth of FAST and AVOD channels has been aided by the rise of data-driven advertising. With the availability of data on viewers' demographics, interests, and viewing habits, advertisers are able to target their ads more effectively on FAST and AVOD channels. This allows advertisers to reach the right audiences at the right times, as well as to track the performance of their ads.
Overall, the recent growth in FAST and AVOD channels is a result of the increasing popularity of streaming TV, the availability of ad-supported streaming platforms, and the rise of data-driven advertising. These factors have made it easier for FAST and AVOD channels to distribute their content and reach a large audience, as well as to generate revenue through advertising.